三流人生活着的男主人公为了挽救必须进行心脏移植的财阀集团独生子而卷入阴谋，有一天以财阀集团长子身份过上新生活。但是意识到被操纵的事实后与世上不正之理作斗争的故事。Kim Ji-Hyeok (Kang Ji-Hwan) doesn't have parents and goes through a tough life. He then meets Dal-Sook who runs a small restaurant at a traditional market. Kim Ji-Hyeok follows her like his mother and settles down at the traditional market. He works hard to open up his own store within the traditional market. Suddenly, Kim Ji-Hyeok becomes a hidden son from a family that owns Korea's top company Hyunsung. He realizes though that there are impure intentions. Since that moment, Kim Ji-Hyeok takes revenge upon the people at the Hyunsung company. He becomes romantically involved with a woman named So Mi-Ra (Lee Da-Hee) who he meets at the most important time in his life.
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